Atlanta’s Most Transparent HVAC Marketing Agency.
A lead untracked is a lead unearned. If you are working with a marketing partner that can’t clearly attribute your investment to their results, that is a problem. You deserve to know where your marketing budget is going and how it is generating revenue for your business.
At Sideways8, we believe in transparency and accountability. We understand that every lead counts, and that’s why we offer comprehensive lead-tracking services to ensure that your investment generates the desired results.
You work hard for your money, is your current marketing partner?
If you are pouring money into your business’s marketing, you deserve to know where the money is going. How many installs came from Google Ads? How many leads did SEO generate? How many phone calls did you get from social media?
Is that too much to ask for? — No.
We specialize in providing transparent lead tracking and reporting for customers we run advertising for — as well as those that need an unbiased third-party opinion.
Our lead tracking services provide real-time insights into
- Identify the most profitable sources of leads
- Monitor the effectiveness of your marketing campaigns in real-time.
- Understand your customer’s journey and improve their experience
- Optimize your marketing budget for a better return on investment
If you are tired of not knowing if your hard-earned money is spending correctly, contact us for a front-seat view.
Schedule a Consultation
with Mihai Slujitoru30 min
How Can Our Lead Tracking Services Benefit Your Business?
Monitoring the effectiveness of your marketing campaigns in real-time
With our lead tracking services, you can monitor your marketing campaigns in real-time to see which channels are generating the most leads and conversions. This information can help you optimize your campaigns for better results.
Identify the most profitable sources of leads
Our lead tracking services can help you identify the sources of your leads and their quality. This information can help you focus your efforts on the channels that are generating the most profitable leads.
Understand your customer’s journey and improve their experience
By tracking your leads from the first touchpoint to conversion, you can gain valuable insights into your customer’s journey. This information can help you optimize your marketing and sales strategies to improve your customer’s experience.
Optimize your marketing budget for better ROI
With our lead tracking services, you can identify where your marketing dollars are being spent the most efficiently. Maybe Facebook gets “conversions” but do those clicks pay the bills? Tracking the entire lead flow process can help you allocate your marketing budget more effectively for a better return on investment.
Online Lead Gen Comes Down To Two Things:
- Phone Calls
- Lead Forms
There isn’t much else to talk about. Your phone is either ringing, or your inbox is being stuffed with ready-to-buy customers. If you hear any other types of marketing jargon about impressions and views — it’s just fluff.
At Sideways8, we believe that transparency and accountability are essential for building trust with our clients. That’s why we offer:
Our lead tracking software provides real-time reporting on your leads and conversions, so you can monitor your campaigns any time of the day.
We provide customized reporting based on your unique needs, so you can get the information you need to make informed decisions — without being overwhelmed with useless metrics.
Our team of experts will analyze your data to provide insights and recommendations for improving your marketing and sales strategies.
An award-winning HVAC marketing agency focused on your needs. Are we a match?
We would love the opportunity to work with you, but we understand that you may have some additional questions. This quick Q&A covers a lot of the basics. If you have any additional questions, don’t hesitate to reach out.
How can lead tracking help me optimize my marketing budget?
As an HVAC business owner, you may be investing a significant amount of your marketing budget in various channels such as Google Ads, SEO, and social media. Without proper tracking, you may not know which channels are generating the most leads and conversions.
Lead tracking allows you to keep the information about where the customer was acquired inside of your CRM. That means, ten years down the line when your customer has spent thousands of dollars on maintenance plans or a furnace replacement, you will be able to attribute that revenue from a single marketing placement — imagine the ROI on that click.
Can lead tracking help me improve my sales process?
Absolutely. With our lead tracking software, we can help you track valuable insights into your sales process. For example, we can record and transcribe the inquiry calls made through your ads, allowing you to review them at any time. This can save you time and resources compared to hiring a receptionist to take notes.
Moreover, recording calls can highlight any mistakes made during the initial conversation with your sales team, presenting opportunities for training and improvement. By identifying areas for improvement, you can optimize your sales process and improve your conversion rate.
How often should I review my lead tracking data?
It’s a good practice to review your lead tracking data regularly, such as on a monthly or quarterly basis. This can help you stay up to date on the effectiveness of your marketing campaigns and make any necessary adjustments to optimize your ROI.