Balance Media, London, UK.
Soda supported Balance Media in growing their website and helped generate more revenue by improving page speed optimization.
Balance Media is an online home for curious, conscious, and connected Londoners. They offer compelling insights, practical everyday tools, positive news, and witty opinion pieces brought to you by leading journalists, experts, and thought leaders. As its online presence grows rapidly, its website needs more optimizations to support the growing number of visitors. We partnered with Balance Media to optimize their website for advertising and increase their page speed.
To optimize their website, we needed to measure their current page speed and set measurable outcomes of the performed work. To calculate the page speed, we used GTMetrix and Google’s PageSpeed Insights, and to get more insights into their WordPress platform, we used the Query Monitor plugin. The results were not pretty. GTMetrix gave us a 69% score and a full load time of almost 12 seconds while Query Monitor alerted us of 3 Slow Queries, 13 PHP warnings, and 143 notices.
Balance Media’s website speed was raised by 1090%, taking them from a load time of 11.9 seconds to just 1 second. We continue to monitor and collaborate with their team to improve their website. Page speed optimization is never complete but an ongoing process.