Marketing & Sales Insight for the
Lawn & Landscape Industry

Imagine your ideal customer standing outside, smartphone in hand, searching for a local landscaper. Their thumbs hover over search results, and within seconds, they’re greeted by a handful of businesses right on the map. The warmth or indifference of your Google Business Profile could tip the balance. Is your digital front door inviting enough? Refreshing…

When someone looks up landscaping services on Google, what’s going to draw their attention before anything else? It’s those photos perched right at the top of your Google Business Profile. The images you share offer the first peek inside your company, often before a single click or call. Want to make the kind of first…

As a landscaper, you shape not only lawns but also first impressions. But when someone types “landscaper near me,” is your business the first they see—or do you fade into the background? In today’s search-driven world, your Google Business Profile does a lot of the talking before you ever get the chance. This guide will…

You’ve poured your experience into every blog post, answering questions homeowners are typing into Google late at night. But if it feels like your landscaping blog is just echoing back at you, you’re not alone. Even the best landscape companies struggle with turning great information into real results. Don’t worry—getting more eyes (and potential clients)…

What if standing out wasn’t about fancy advertisements or catchy slogans, but about earning your customers’ trust by simply telling the truth? You might be surprised at just how powerful honesty can be in an industry where clients are more cautious—and informed—than ever. This guide is your road map for building strong relationships, growing a…

Is your landscaping website selling your work—or just putting it on display? Sometimes it feels like websites are only fancy business cards lost in the digital weeds. But for landscaping companies serious about finding clients online, your website can be a steady pipeline of leads. Homeowners looking for the perfect outdoor partner want clear answers,…

Does marketing ever feel like tossing seeds into the wind and hoping something grows? You’re not the only one. If you’ve ever wondered whether your marketing efforts are truly moving the needle for your landscaping business, you’re in good company. Understanding which numbers matter—and what to do with them—can feel overwhelming, but it doesn’t have…

My marketing dollars disappear faster than a cold lemonade on a July day. Ever get that uneasy feeling? You pour money into ads here, Facebook there, maybe even a shiny new website—but when the invoices clear and you’re eyeing the numbers, it’s almost impossible to see what actually brought you paying work. If this sounds…

What if the secret to expanding your landscaping business was already right in your backyard—spoken straight from the mouths of your own satisfied clients? When was the last time you heard how much your work meant to someone? Customer feedback isn’t just a pat on the back—it’s a goldmine of growth, loyalty, and new opportunities…

Pool care isn’t just a summer task—it’s a year-round business. But if potential customers can’t find your company online when their pool turns green or their pump fails, you’re losing money to competitors who’ve invested in SEO. Whether you’re a solo operator or a growing team, search engine optimization is one of the most effective…

Feeling like every season gets busier, yet the phone doesn’t ring quite as often? Is your ad budget stretching thinner, but those high-quality leads remain just out of reach? You’re not alone—landscape business owners everywhere are noticing how quickly client habits and marketing tactics are shifting. In 2025, it’s not just about looking polished online;…

What is Local SEO for Landscape Contractors? Imagine you’re a landscape contractor who used to rely on garden shows or door-to-door flyers—methods that don’t quite work as well today because people are more focused on their phones. Local SEO is like having a digital booth at a garden show that’s always open. It makes sure…